Livestreaming provides businesses with a way to connect with their audiences. A company may use the stream to launch a new product, promote an event, or answer questions from consumers. What is a live stream, and how can a business live stream an event effectively?
What is a Live Stream?
A live stream is a short-form video. This broadcast is recorded in real time and shared with the audience while the recording is taking place. For those who cannot be present during the live stream, the recording allows them to see it at a later time.
Live Streaming Platforms
A business may choose between free and paid live stream platforms. Popular free versions include Facebook, Periscope, YouTube Live, and Instagram Live. Each platform has its advantages and drawbacks the business should consider.
Before selecting a platform, the company must know its target audience and where members of this audience are most likely to be found. However, every live stream needs to provide value in an engaging and entertaining way. What should a person know if you’re live streaming an event?
Have a Plan in Place
With a live stream, there are no second chances. The audience sees everything as it happens. Have a plan in place to prevent problems.
Identify the goals of the live stream before recording. Know the purpose of the event, what return on investment is expected, whether the event will be monetized, and more. A person should never go live without having a plan in place.
Choose the Platform
Select the platform for the live stream. When doing so, consider the number of anticipated viewers and their locations. The goal is to reach the largest audience, and the company may offer products and services to individuals across the globe. The content delivery network must be equipped to reach these viewers and provide them with high streaming quality.
When choosing this platform, consider the cost, features, and customer support. Features found in many paid services include the absence of ads not authorized by the streamer and monetization features.
Invest in Equipment
Although a person may use their smartphone or webcam to live stream, investing in quality equipment ensures a better streaming experience for the viewers. The quality of the audio and video improves with this equipment. However, a person may wish to use a webcam or smartphone initially to get a feel for the live stream experience.
If a camera is used for the live stream, the business must purchase a capture card. This card converts the video into content that can be streamed. Plug the camera into the capture card and begin streaming quickly and easily.
A minimum of two people will be needed for every stream. However, the actual number required to host the stream depends on the size of the venue where the stream will be recorded, the plan, and additional goals. There must be a camera operator to monitor and fix any problems. Additional people can be helpful for resolving issues.
Other things will be needed for an effective live stream. This includes an encoder, source inputs, and an audience. A business should never assume it can go live at any time without having a plan and the necessary equipment in place. Although some organizations do so with great success, they are in the minority.
Choose a streaming platform that provides assistance to users. This ensures help is available if any problems arise before, during, or after the live stream. With the right platform, any business can use this technique to engage with the audience successfully.