Choosing the best name for your startup is undoubtedly one of the most important and time-consuming tasks. Many entrepreneurs face problems while choosing the perfect startup name that will help them grow their business easily. The right name will work as a key foundation for your company which will help you build your brand effectively.
However, many entrepreneurs get so hyped with the products and services of their businesses that they end up choosing names that are not only ineffective but also affects the future growth of the company. When you choose the wrong name, you will fail to promote your business to the customers, despite your deepest effort at the marketing options. Not to mention, you will also face problems while branding your business if the name is irrelevant.
Therefore, if you want your startup to grow and generate sales, you need to ensure you’re choosing the right name. Here are the mistakes you should avoid while naming your startup.
Choosing a Name That Is Hard to Pronounce or Spell
This is one of the most common startup naming mistakes entrepreneurs make. If you choose names that are extremely hard to pronounce or spell, your customers will face problems. This problem will become more severe if you’re planning to expand your startup to the international market. Additionally, your customers will fail to pronounce the name if it contains odd spelling.
This is why customers who find startup names that are hard to spell don’t engage with the brand, even if the business offers great products and services. Not to mention, when the startup name is hard to spell, you will end up correcting people all the time.
However, choosing a name that is extremely easy to spell or pronounce will undoubtedly help you capture the attention of the customers. Consider using a startup name generator tool so that you can choose the perfect name for your startup.
You Choose a Name that Limits the Growth of the Business
While choosing a startup name, make sure you don’t choose something specific to a niche, industry, feature, or product. This will undoubtedly limit the future growth as well as the extendibility of your startup, which will prevent your startup from expanding into other markets.
If you choose a product-specific or location-specific name for your startup, you might need to change it so that it cannot affect the growth of the company, which might become an expensive task for your startup. As per INC, make sure you use the latest technologies to grow your startup.
Using a Copyrighted Name
It doesn’t matter what you do, make sure you avoid this startup naming mistake at any cost if you don’t want any legal trouble for your business. Before you decide to go with a business name, you need to conduct a thorough search online. Choosing names that are being used by other businesses will get your company into serious trouble.
If you’re a US-based business, you need to go to the website of USPTO.gov. From this website, you will be able to know whether the startup name you’ve chosen is eligible to receive a trademark.
Since you might be focusing on making the structure of the business as per the LLC Company, you need to go through the Secretary of State so that you can ensure the startup name isn’t already being used by any other company. If the name is too similar, the Secretary of State won’t allow you to choose that name.
Using a Boring Name
This is a common mistake that entrepreneurs make while naming their startups. You always need to choose names that will help your brand stay connected with the customers while also helping your business become a more memorable brand in the specific industry niche. This is why you need to showcase creativity so that you don’t end up choosing a boring name.
Catchiness is one of the most important factors for a successful startup name. Even though it’s subjective, your startup name will undoubtedly become memorable when it’s catchy. Apart from that, choosing an appealing name for your startup will also make the customers and clients feel more comfortable while purchasing products and services from your company.
Not to mention, catchy startup names will also help your small business win over your potential competitors. Unlike the long and boring names, you don’t need to spend thousands of dollars when you have a catchy name. Most business owners end up spending more money on their advertising budget just because they have a long business name.
Using a Name That You Are Not Satisfied With
If you don’t like the name, then it’s probably the best idea to avoid it. You’re the owner of your startup and the name you choose for your company will not only represent you but also the brand and vision. If you’re not happy with the name, you won’t feel any connection with your company. As a result, you will be demotivated and might fail to take crucial business decisions.
Make sure you take as much time as you want, but make sure the name you’re choosing is capable of bringing a smile to your face. Consider saying the name out loud to determine how the name will sound when your customers will talk about your company. When you love the name of your startup, you will be encouraged to grow your company.
You Choose a Meaningless Name
The name you choose for your startup will become an important part of the brand story. When you choose startup names that have a proper meaning, you will be able to strengthen the connection of your brand with your customers.
As a startup, developing a solid brand presence might become an expensive as well as time-consuming task. When you have a meaningful startup name to complete the other aspects of the company, your business will be able to gain traction easily.
Conclusion
These are the mistakes you should avoid while naming your startup. Do you have any other questions? Make sure you comment below to let us know.
