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4 Types of Email Marketing for Small Businesses

Email marketing is one of the most effective channels for promoting your business and generating leads. However, knowing where to start with your email marketing can be challenging when you’re a small business. “Email marketing is an invaluable and effective tool for any eCommerce brand to connect with its customers,” says Maropost experts. 

What’s the best way to engage with customers in their inboxes? This guide will teach you everything you need to know about types of ecommerce email marketingso that your business can benefit from this powerful tool.

Campaign emails

This is the most common type of email marketing, and it’s used to promote a specific product or service. Campaign emails are sent out to a specific audience and can be sent to people who have opted-in to receive them.

This is similar to broadcast emails (the second type of email). You may also see this term referred to as “promotional,” “marketing,” or “direct mail” campaigns.

Autoresponder emails

Autoresponder emails are sent to people who have signed up to your email list. They’re a great way to stay in touch with your customers and promote your products and services. You can also use them to create an automated series of emails that go out each time someone visits the website or purchases something from you until they unsubscribe or become inactive. This is an excellent way to remind people of what you offer every now and then, even if they haven’t purchased anything recently.

Blog digest emails

Blog digest emails are best used to deliver blog content. They can also be used to promote products or services, but they aren’t as effective because they don’t offer the same level of engagement as other types of email marketing.

You can send blog digest emails to customers or prospects, and they’re perfect for creating new leads when you’re sending out a newsletter containing an offer and asking readers to subscribe via an opt-in email form on your website. Another way to use these types of emails is for existing clients; this will help keep them engaged with your brand and remind them about upcoming events or promotions that may interest them.

The best approach for this type of email is having one campaign directed at all subscribers (multiple lists) or using separate campaigns directed at different groups within your database (single list).

Preference center emails

Preference center emails are an essential part of any email marketing strategy. These emails help collect information about your customers, which is then used to personalize future emails you send them. Preference center emails are also used to deliver personalized offers, create better user experiences and more.

As you can see, there are many ways to use email marketing for your small business. The most important thing is to find the type of emails that work best for your organization and stick with them! Experimenting too much too soon can be overwhelming and confusing for both the sender and the receiver.

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