There are currently over 118,000 heating and air conditioning contractor businesses across the US. If you’re struggling to reach customers online, you need to update your digital marketing strategy. For example, you might want to use search engine optimization (SEO) this year.
HVAC SEO can help your website rank higher on searches. When clients are looking for an HVAC company, your site could appear.
Not sure how to get started? Here are five tips for creating an effective SEO strategy.
Reach more clients with these tips today.
1. Gather Research
First, take the time to learn more about who your customers are and what they care about. Then, you can personalize your content based on their needs.
Segment your audience into distinct buyer personas. Then, determine what keywords those consumers use to find HVAC businesses online. You can use these tools to gather keyword research:
- Google Trends
- SEMRush
- Answer the Public
- Keyword Planner
Look for keywords that feature four or more words. These long-tail keywords are more precise. You’ll have an easier time creating content that appeals to the user’s search intent as a result.
Appealing to the user’s search intent will ensure your content appears for relevant searches.
2. Create Killer Content
Use your keyword research to start creating content for your HVAC SEO strategy. For example, you can create:
- Articles
- eBooks
- Polls
- Quizzes
- Podcasts
- Videos
- Infographics
Make sure to demonstrate your experience and expertise as part of your SEO strategy.
End each post with a call-to-action. Leads from SEO are 8x more likely to convert into customers than those from ads. You can generate more leads by encouraging consumers to contact you.
3. Update Your Profile
Claim and update your Google Business profile. Your profile could appear as consumers look for local HVAC businesses.
Ask your clients to share their reviews on your profile to boost your brand’s credibility.
Create location-specific content to appeal to local consumers as well.
4. Share Your Posts
Once you start creating content, make sure to share your posts online.
For example, you can send out an email newsletter or share your posts on social media. Then, direct readers back to your website.
Generating more site traffic can help boost your rankings.
5. Work With an Agency
You don’t have to apply these SEO tips alone. Instead, consider working with an experienced HVAC SEO company. They can help you develop an effective SEO plan.
With their help, you can also generate more backlinks (one of Google’s top ranking factors). Look for a company that offers backlink-building and content creation services.
You can learn more about using HVAC SEO services to benefit your business here.
Clear the Air: 5 Tips for Successful HVAC SEO
Help your HVAC business grow this year. Get started by developing an effective HVAC SEO strategy. With these tips, you can boost your rankings with ease.
As you reach more clients online, you can set your HVAC business up for lasting growth.
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