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How to Make Your Business More Sustainable

Every business can and should be looking into sustainability. Every company, even a purely digital one, produces a footprint. What your emissions and waste look like can vary drastically, but chances are the impacts of your company are larger than you think. If you are considering making your business more sustainable, keep these four key points in mind.

Staying on Top of Trends 


The best way any business can work to become more sustainable is to keep an eye out on what their competitors are doing. Not only is this how you can uncover great ideas that will help you with your efforts (and even your bottom line), it’s also how you will stay on track with the competition. Consumers get used to certain services and assurances, and if you cannot compete or offer the same assurances, they’ll assume your business is the worse option. 

Take transportation, for example. The latest trucking sustainability trends can help transportation companies not only understand why they should invest in reducing their emissions, but also how. There are more options than just switching to an electric vehicle, for example, and knowing what is trending and where the market is moving can help you make smart decisions for your company before you’re hit with regulated mandates in the future. 

Reduce Dead Time 

One of the best ways to make your business more sustainable is to make it more efficient. This applies to all companies. Trucking companies, for example, can use telematics to use more efficient routes so each journey takes less time, less fuel, and as a result, produces fewer emissions. Downtime is like idling, no matter your business model. If you can improve your overall efficiency, you can make more use out of your business in less time. 

Reducing dead time, in most cases, will mean using automation. Using machines and programs to cover the monotonous admin tasks frees up your employees for creative problem solving, which can boost your business in more ways than one. 

Knowing When to Innovate 

Working smarter will only get you so far. That’s why it’s important to recognize when and where to innovate. It’s pointless to start with the process in your business that causes the most pollution unless it will also help you drastically improve your bottom line. Why? Because if your company goes out of business in your efforts, then there won’t be any need to invest in the first place. 

This doesn’t mean you should simply ignore efforts to reduce emissions. Take it as fact that governments are going to enforce more regulations to improve air quality and natural resources, and work from there. Starting now can help you more comfortably afford innovation and implement these new tools before you’re backed into a corner. 

Circularity and the Future 

Circularity is a great way to consider the innovations you invest in. Take a company that uses massive servers. Cooling those servers requires a lot of energy, and a lot of water. If you can create a closed loop system for the water in question, you can reduce your utilities bills and water waste all at once. 

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