Google Ads
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 Are Google Ads Worth It?

Yes, google ads are worth it. Google ads are flexible and cost-friendly ways to sell your products or services to your target audience. Channel your advert towards the audience who shows interest in your products or services. You get to pay when you click your ad.

How Google Ads Work

Google Ads was formerly referred to as ‘Google Adwords’. Google ad is one of the world’s most widely used pay-per-click (PPC) advertising platforms. It is a form of online advertising developed by Google. Google ads enable businesses to display brief adverts or listings of their products or services through bidding. These ads can be placed in the results of search engines like google search, YouTube, mobile apps, and other sites.

Google ads work in a pretty simple way but there’s a lot of intricacies in around it that can be quite confusing and that’s the time where you hire a Google ads specialist team or agency to do the work for you. Basically what you must select certain phrases or words frequently used in searches for your services or products. These are called ‘Keywords’. Then you bid on these keywords depending on the amount you are willing to pay per click. Your ads will appear above search organic results on search engine result pages when a search containing your keywords is performed. 

In addition, the Google Display Network can extend your reach with targeted displays that potential customers will come across on mobile apps while browsing websites, checking their emails, or even watching movies on YouTube. You will deduct the amount of money you bid each time your ad clicks on. This money ranges between $1-$3 and sometimes more for highly competitive niches. All these increase your chance of attracting new customers.

Why are Google ads worthwhile?

Google ads provide unlimited opportunities to businesses looking to promote or sell their products or services. With about 3.5 million people using it, Google is the most frequently used and popular search engine. Also, about 40,000 queries are performed per second and 1,2 trillion queries per year on Google. Google ads have three network campaigns: video network, display network, and search network. Now, let’s look further into why Google ads are worth engaging in.

  • Unlimited Potential

There are millions of keywords related to your business that you can bid on. The bidding system depends on the sum of money you are willing to spend per click. The higher you pay, the higher your chances of attracting customers.

  • Control and Flexibility

As a business owner, google ads allow you to set specific goals for your ads. These goals could increase traffic to your website or get more phone calls. Google ads allow you to customise your budget, target specific audiences, and even set your ads to pop up at specific periods.

  • Excellent analytics and performance tracking.

There are excellent in-built analytic tools available on Google ads. The cost-per-click statistics provide you with useful information such as your rate of conversion, average pay-per-click,  and ads position. It also recommends ways you can improve.

  • Variety of Formats 

Many features on Google ads are designed to help advertisers make their adverts more compelling. These features include location targeting, ad extensions, and shopping ads. There are special ad formats designed to meet specific needs of some industries like hotels and restaurants.

  • Targeting Potential customers

Generally, ads are done to attract potential customers. Google ads make it easy for you to achieve this. With your keywords and higher bids, your ads would appear right in front of potential customers when they need your product or service.

Tips for Google Ads

Google ads seem easy, but there’s a lot more to it. Before creating your ad, you should have a budget, define keywords, and a good landing page with quality content. You should also be ready to monitor your ads through Google analytics. This way, you know what’s working and what needs adjustments.

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