Custom clear labels are a great option. They appear to be the epitome of simplicity, giving the impression of no label at all. Clear labels provide a broad range of information, focusing on the product’s history, ingredients, and manufacturing. Therefore, as a business owner, it would be great to consider being as explicit as you can
Product labels printed on translucent plastic film are ‘clear custom labels’. The finish might be matte or glossy to match your product’s surface. The images, logos, and texts seem like they are directly printed on the packaging of the products. So, it appears as if there are no labels on it. This is commonly found on plastic and glass containers, and you can easily see the product inside.
Why should you use custom clear labels?
Almost everyone can relate to how yummy a jar of chocolate looks, how pure creams in transparent containers look, and the nutritious look of juice in plastic bottles. Some products have beautiful and appealing colours naturally embedded in them. These products do their visual marketing because they are eye-catching. Therefore, there is no need to conceal them.
Custom clear labels are used to communicate with your current and potential customers. It simply depicts that there is nothing hidden about the product. This appeals to consumers who are keenly interested in transparency and authenticity and are wary of foreign ingredients. You would also need less convincing to do when it comes to advertising since custom clear labels serve as a window into your products.
Transparency makes custom clear labels good for natural products. Custom clear labels can also provide reassurance to items that have been linked with harsh chemicals and unfamiliar ingredients. For instance, a face cleanser in a transparent bottle has a pure appearance and underlies a message of how it can keep your face clean.
Considerations for using custom clear labels
Custom clear labels help you attract customers with a simple, high-quality look. It is quite complex, and a lot of creativity goes into achieving this, but it is worth it. You need to watch out for things if you decide to use custom clear labels for your business. They include:
Here, we are referring to transparency in the literal sense. It can be crystal-clear glass-like transparency or translucent colour. You should consider the colour of your product and packaging for good transparency. If the colours do not match properly, you might not get the transparency you want.
- Type of product
Before opting for custom clear labels, you should consider your product type. Does your product change over time? Does it get affected by light? You should have answers before selecting your custom clear labels, so you can probably use certain colours for light blocking.
Regulations in your industry may require that your labels express information boldly. Designing text and pictures for a product’s clear labels demands expertise when legibility is critical. Therefore, you also need to check the rules on clear labels related to your product.
- Label shape and adhesives
Labels can peel due to the wrong choice of label shape and adhesive for the surface of the packaging material. It can also be caused by environmental factors such as heat and humidity. These can disrupt the illusion of ‘no label’ that it ought to depict.
- How to print your label
Custom clear labels are printed on plastic films. These plastic films react differently to printer ink and toner. Do-IT-Yourself clear labels are difficult to do, and no clear paper labels. Contact Label Printer experts to help you with it.
After reading through all of this, you would surely be able to decide if custom clear labels are the clear choice for your business.