In ecommerce, customer tracking is everything. The reason being is that you often have a limited budget to work with and spend on online ads, so it’s imperative that you convert as many visitors to buyers as possible. In order to do that, you’re going to have to track what your visitors are doing and check your analytics on a regular basis, so you can optimize your website for conversion. Let’s briefly take a look at what you can do:
- Clicks on a specific link
Tracking how many times a link has been clicked is one of the easiest things to accomplish. Depending on the functionality you need, this can either be done through the analytics, or a dedicated plugin designed to extend the base functionality of your online store. Measuring this will tell you which links your visitors are most inclined to click, and you can use the knowledge to further optimize the customer experience.
- Bounce rate
Bounce rate translates to the number of visitors who decided to leave the page without interacting with it in any way. Naturally, you want this number to be as low as possible. A high bounce rate suggests that the page was not relevant to what the visitors were looking for, or that they didn’t find it soon enough. Most visitor analytics solutions allow you to check for bounce rate.
- Conversion rate
Conversion rate means how many visitors decided to do the exact thing you wanted from them; typically, this would be buying something from the store, but it could also refer to signing up to your newsletter or clicking on an ad. Maintaining a good conversion rate can make or break an online store, and it’s one of the most important things to track.
- Country of origin
Based on the visitor’s IP address, it’s possible to discern that person’s country of origin. That piece of information can then be used to adjust the range of products displayed, For example, you could make certain products exclusively available to visitors from a specific location, or even change the appearance of your website based on that.
- Heat map of customer activity
A heat map reveals which areas of your website your visitors are interacting with the most. Understandably, you’re going to need some dedicated software in order to track this (typical analytics solutions don’t really support it), but the data you’re going to gain from this is very valuable, since it allows you to tweak your website and achieve a higher conversion rate.
- Identity verification
Depending on what you’re selling and the regulations that are in effect in your country, you may be required to verify the customer’s identity upon the successful completion of the purchase. Thanks to dedicated solutions such as the one you can find at www.jumio.com/trusted-identity/netverify, you can always rest assured you’re dealing with a legitimate person who’s unlikely to engage in any fraudulent activity.
These 6 methods for customer tracking will do wonders for the conversion rate of your online store, if implemented correctly. At the end of the day, this is what can make or break an online business, which should make you motivated enough to dive right into it and study the software solutions that will help turn your entrepreneurial dreams into reality.