To enable your company to succeed in the long term, you need to establish a trusted and recognizable brand. Even if your marketing efforts manage to reach your target customers, if they don’t trust your brand, then they are less likely to part with their money. Building a strong brand is not something that happens overnight, but there are certain steps you can take to speed up the process. If you are looking to reach your target audience and find new customers (and what business isn’t?), here are 3 ways you can boost your brand’s visibility and take your business to the next level.
- Start working with influencers
Influencer marketing is a force to be reckonedwith at the moment, with some of the biggest brands in the world including it in their strategies. When an individual has a large audience of fans/followers who trust their recommendations and advice, just a mention of your product in a positive light can widen your reach and boost awareness of your brand or product. These influential individuals could be social media personalities, accounts, celebrities, or well-known professionals in your industry. If you can establish a relationship with a particular influencer, you could work out a sponsorship deal in which they wear/use your products publicly, and they may even come on board as a spokesperson or brand ambassador.
- Optimize your website for search engines
You are probably aware from your own internet searches that it’s rare for people to scroll past the first page of results, and most will focus their attention on the first few results on page one. Who chooses what lands on page one? Search engines like Google and Bing use complex algorithms to analyze all the website pages on the internet to determine what it deems to be the most useful and accurate results for the query.
Search engine optimization (SEO) is the practice of adapting your website and its content to increase the likelihood that it will be displayed on the first page of results for relevant searches. While it sounds simple, it can be highly competitive and an incredibly complex task, as search engines are updating their algorithm on a daily basis. This is where SEO management companies like Click Intelligence can help by providing ongoing research, analysis, reporting, and strategizing to ensure that your brand is making it to page one for your industry’s key search terms.
- Brand your packaging
When you send your products or marketing materials out, how do you present them? If you are not branding your packaging, you are missing an opportunity to market your brand and, potentially, improve the customer’s experience. Companies that are consistent in their branding design tell a story and create an emotional response in their customers that will leave a lasting impression behind. If you can make the customer feel as though they are receiving a gift, you can show them how much you value their custom and that you stand out amongst your competitors. Click here to find out how to create a memorable unboxing experience for your brand.