Small and large businesses both have project managers, marketing teams, and creatives who use various brainstorming techniques to develop projects for particular objectives. But with creative workflow management solutions, there are always several things to put in place. Unfortunately, this could result in a failed and disorganized endeavor if not done correctly.
Historically, hard-copy planning documents were used to accomplish creative project management. Today, however, the development of technology has made it simpler to creatively design, track, and deliver projects.
One of the most beneficial actions business owners can do to carry out projects more effectively is to adopt innovative workflow management solutions. For efficient resource management and real-time workflow management, it is the best option.
7 Workflow Management Solution Identification process to boost Creativity:
- Spend money on innovative project management equipment
Your creative projects can be managed far more effectively if you’re currently using shared spreadsheets, long email chains, and weekly video calls.
The creative workflow must be handled with the same level of care as the creative brief or the final product. First, take a look at how well your team collaborated overall, from project commencement through the approval process and project completion. Then, workflow software options that track project progress, assign tasks, provide an up-to-date summary and enable client review can be trialed or demoed to discover which meets your company’s needs. Later, your team members and bottom line will appreciate it.
- Centralize your artistic endeavors
It will save countless hours and plenty of frustration to provide a single site where project managers, your creative team, clients, or stakeholders can log in and monitor the status of the project.
Your creative team should be searching through only a few email threads for text edits or searching through Microsoft Teams or Slack chats for any photos that might have been uploaded there. Search for collaboration solutions that integrate all tasks, the project brief, designs, and creative digital materials into a single dashboard.
- Supervise ongoing creative projects
Regardless of where they are situated or their time zone, it is imperative to keep the entire team involved in the creative workflow. Particularly when the project is in the feedback stage and needs final permission to move on to the delivery stage, invest in project management tools that integrate with mobile platforms or get a mobile app that syncs up with your creative process. You can execute creative tasks more quickly than ever before by using mobile services.
- Tracking Development
Establish deadlines and time allotments for the various stages of the creative process to manage it. The project should include important project milestones as well as recurring tasks that are conveniently assigned and time-framed. A creative process that monitors each step of the process will result in a finished product on time and within budget.
- Use Adobe Creative Cloud to deliver files to your designers
People prefer switching between many platforms and systems to carry out specific activities. However, it squanders a lot of time and saps imagination. Your designer’s life will be made more accessible by being able to share creative materials, including logos, photos, text changes, animations, and videos, using Adobe Creative Cloud apps. Both your designer’s Creative Cloud apps and a centralized dashboard should have access to these files. In addition, team members should be able to view these files via their preferred Adobe applications or the creative workflow dashboard.
- Incorporate your team members into the creative process
A workflow management system that enables team members, including creatives, account managers, and even clients, to work together to complete a creative project is the key to success. A creative workflow starts and ends with collaborators.
For instance, why delay the project with back-and-forth conversations if the supplied copy for a project isn’t working? Give your collaborators access so they may participate, alter the text as needed, and see how it appears in the final product.
In the past, it was acceptable to explain why a short bit of text wouldn’t fit by writing lengthy emails and having drawn-out phone conversations.
Make it simpler by using a project management solution that enables your team members to edit the creative proof and view how their changes will appear. Once satisfied, coworkers can ask the designer to make these changes. They were saving hours and speeding up the entire evaluation process.
- Effective management of creative assets
Your staff will spend less time searching for files by having them all in one place. The creative brief can be consulted again while working creatively, and materials can be retrieved and uploaded again. Every file relevant to the creative endeavor will be readily available to every participant and reassured that every asset would be the most recent and updated version.
In conclusion, an effective creative workflow procedure will:
- Centralize artistic endeavors
- Engage your team members
- Track development
- Use mobile project management apps for creativity
- Integration of design software