Many job seekers know that uploading an updated, professional-looking picture on their LinkedIn profile is essential. Did you realize it is possible that the absence of posting a picture could stop recruiters from seeing the LinkedIn account when they search for jobs? LinkedIn is, without doubt, the most popular social network used by professionals seeking jobs, or even if they’re not currently looking. Ninety-two per cent use social media for their jobs in the present as well. LinkedIn is the one that they use the most, according to Jobvite. However, most job seekers don’t make the most of LinkedIn to find jobs. Instead, they use their resumes to copy and paste and hope that the right employer discovers them.
To make matters worse, some professionals in their mid-40s and older might not be as proficient in social media as their younger counterparts. According to Sue Gresham, a Milwaukee-based LinkedIn consultant, they may not know how to use LinkedIn. These are the top 10 LinkedIn strategies, tools and strategies you may not know about. These could bring the first step toward your next job or a new career.
1. Be remembered with memorable stories
Hiring managers and recruiters are like any other person. They respond to stories, not brain-shuffling lists of information. Additionally, research shows that stories aid in memory. Also, telling a tale or two on your LinkedIn profile can help you stand out to employers. Example: You don’t just list your duties for every job you put in your profile.
Include a story that relates to your accomplishments in the job, Gresham recommends. The most important thing is to explain your challenges and how you deal with them, particularly if you develop innovative solutions for crucial issues. Be concise in your description and concise; a lengthy story can cause a negative impression on busy hiring managers.
2. Concentrate on where you’re headed instead of where you’ve been
Professionals in mid-career are typically trying to find a new career after years of being in a certain kind of job or sector, Gresham says. However, often, their LinkedIn profiles are only a reflection of the places they’ve worked. Instead, it would be best if you focused your profile on the direction, you’d like to take the profile. Gresham advises you to find the ideal job and create your profile around these.
For instance, although it’s tempting to include many of your skills and abilities from all your experiences, keep your eyes on the relevant skills to the position you’re looking for.
Also, remove any skills you aren’t interested in using for the job. Gresham states that she put Facebook consulting as one of her talents on LinkedIn but removed it after she realized she didn’t want to work in Facebook consulting.
3. Make sure it is in good condition and keep it fresh
A LinkedIn profile is a “living, breathing document” that demonstrates what defines you as “unique and worth hiring,” Gresham states and not just a static, set-and-forget online resume. One method to keep your profile active is regularly updating it about topics related to your field, similar to what you do on Facebook.
posting long-form gratifies like LinkedIn blog posts are an “extra great way to catch a recruiter’s eye,” adds LinkedIn’s career expert Catherine Fisher. It is likely to “share thought control advice, insights on the day’s top stories or industry trends to support your experience,” which can help you become an expert in your skill.
In the age of Pikdo Instagram online viewer, many respond to images, so whenever you can improve the LinkedIn profile to be more visually appealing, Gresham advises. Did you win awards, or have you received impressive degrees or certificates? You should post photos of them on your profile instead of just writing them down in text.
If you’ve delivered a highly-rated presentation, upload it to SlideShare (which LinkedIn owns) and then add the slide share onto the profile of your LinkedIn profile. (Here’s how.) If you’ve partaken in or made an adorable video, add the video to your LinkedIn profile.
5. Be obtainable
One of the most common mistakes made by LinkedIn is that it doesn’t make it clear that other users can contact your email address or telephone number, Gresham says.
LinkedIn restricts the amount of InMail paid members can send and doesn’t permit members who are free to use the service InMail even if they want to. This is why it’s crucial to include your email address and telephone number prominently on your profile, like on your profile summary.
6. Straight reach out to recruiters and hiring bosses
With caller IDs and a swollen inbox of emails Contacting business leaders is becoming more difficult, according to Bob Bentz, president of Purolator, a mobile marketing agency and an avid LinkedIn expert. “LinkedIn is a job searcher’s best friend because it avoids gatekeepers–the guard dogs of important directors,” Bentz claims.
“LinkedIn is perhaps the only place where you can get a message straight to the hiring person,” through InMail. Bentz provides extra tips on how to write an InMail: “I endorse sending a LinkedIn post on Sunday.
Executives at the top of the pyramid spend the night of Sunday prepping for the coming week, and one of their first things is to go to their LinkedIn page. They’ll be amazed that you’re working on an off day. It’s essential that your initial message is to introduce yourself and not be overly pushy. The executive should be able to see your credentials on LinkedIn and be aware of your name.
Find similarities in your messages. Please include the people you’ve met during the interview or broadcast, and praise their professionalism and charm. This isn’t the right time to present your candidature for the role. This will be a matter for later.”
7. Imagine LinkedIn as an engine for searching
LinkedIn has the same qualities as a search engine like Google. According to Lori Bumgarner, a career and coach for passion, it is focused on finding recruiters, professionals, companies and job opportunities. You can use it to search for the best recruiters in your arena.
For instance, if you’re working in advertising, you may search for recruitment consultants for advertising. You can also search for jobs through Linked in’s “Jobs you may be interested in” page along with blocking anyone on LinkedIn.
The flip side is that recruiters look for candidates by using keywords, which is why it’s essential to create your Skills and Endorsements section with the relevant keywords you’d like to be discovered.
“Most people think this unit of their profile doesn’t matter,” says Lady Svi, a retained search consultant and decision-making restart writer. However, hiring managers and recruiters utilize LinkedIn Recruiter, which is a premium program designed for recruiters that allows them to find potential job applicants.
Also, LinkedIn people that “build out their Skills & Authorizations section with the keywords that internal and outside recruiters use to find people like them are much more likely to be contained in recruiters’ search results,” Svi labels. “That increases pertinent profile views and the accidental you’ll get the nod for a first meeting.”
Bumgarner also recommends putting a shorter keyword phrase into the name field on your profile. Although this isn’t a traditional approach, it can aid recruiters in understanding what you’re doing and increase the chances of your profile being ranked higher for that keyword in search results. Bumgarner used keywords to create her name on the profile of her LinkedIn page.
8. Don’t say that you’re looking for new opportunities
Most experts believe that it is not appropriate to include your job search on your LinkedIn profile, particularly in the case of being employed. According to Sonja Hastings, a tech and software sales recruiter with Optimal Sales, recruiters do not use terms such as “job seeker” to search.
They might be avoiding profiles with the term searching on them. says Bumgarner. Another reason is that hitting the words job seeker or in change on the profile “makes you look a little frantic,” adds Gresham.
9. Take care of all of your existing social media accounts
Although LinkedIn is the most popular social network for job seekers, it’s not a limited one. Per Jobvite, rendering to the Jobvite study, Facebook is the second most popular social network used by hiring managers (55 per cent, compared with 87 per cent on LinkedIn).
If recruiters don’t like what you learn about you through another social media platform, this could hurt your chances of getting employed. Gresham states that a customer she has, one of whom was in their 50s and at the closing stages of discussing an as CFO for the largest company. A top executive from the company stumbled upon her Facebook profile with controversial, “politically incorrect” posts. The offer of employment was cancelled.
10. Put up a professional picture so potential employers can find you
Experts agree that an absence of a LinkedIn profile picture is the death sentence. It makes your profile look suspicious. This creates a LinkedIn profile uncomplete, and LinkedIn favors profiles with a complete profile in results that recruiters and other users see, claims Gresham.
Per Fisher, LinkedIn members who include an image of their profile get an average of 21x more views of their profiles. “Your photo is your virtual handshake, so upload a photo that aligns with your role as a professional, but that makes you approachable,” Fisher adds. “And make sure to be professional!
Unless you’re a vet or a professional, a photo of your cat isn’t the best option.” Although it might be for someone in the middle or later stages of their career to share a picture of themselves from at least ten years ago, don’t take it on, Gresham warns.
If you’re asked to participate in interviews, your age difference will be evident immediately. Your examiner could be curious what else you’re beating. In any case, the photos that are out of date are not authentic. Being authentic is an effective strategy for social media as well as in interviews for jobs.