With the number of businesses now all vying to corner their area of the market, it can be difficult to get a foothold and make any progress. While occasional customers are fine, what you really want are the loyal customers that keep coming back. Here are the top five things to build loyalty and engagement in 2022.
1 Create a Loyalty Scheme
One of the most popular ways to get regular shoppers is to set up a customer loyalty scheme. These are then used to attract new customers and offer rewards to keep people coming back.
Although this is something you can try to set up yourself, there are many companies that can set up a customer loyalty scheme for you. This can not only save you money in the long term but also take the hassle out of developing it.
2 Prioritise Customer Service
When it comes to customer service, there is no room for cutting corners. Globally, 90% of consumers believe customer service is important in the choice of a brand.
With this in mind, you need to ensure that all aspects of your customer service are meeting the high standards of your customers.
Try to focus on your customer service as a whole instead of just one area. If you have excellent telephone customer service but a poor social media presence then this will impact your customer experience.
3 Listen to Your Customers
Your customers are one of the most important parts of your business. You need to be asking them what they think of your service and what needs to be corrected.
It might be hard to get criticism from your customers, but if there is a consistent issue, then this needs to be addressed.
Set up surveys for your customers or a poll on social media. This can help you collect the data you need.
4 Make Shopping Easy
Customers don’t often have a lot of time. Because of this, they will often seek out companies that are easy to use and don’t require a long buying process.
If you want to appeal to more customers, try to look at your purchasing and see if it can be streamlined in any way. Even the smallest change could make a huge difference.
5 Maintain Engagement With Your Customers
When you are running a busy company, it can be easy to forget to interact with your customers. However, this is an important part of keeping customers engaged and happy.
If your customers feel like part of the community, they are more likely to share your brand with others and return for future products.
It may be that you will need a dedicated social media manager to help with this aspect of your business.
Final Thoughts
These top five things to build loyalty and engagement in 2022 are designed to help you not only gain new customers but also engage and retain the ones you already have. Ensure that all of your workforces are on board with this strategy, and are putting customers first.
